Marketing Panel Integration with Google Ads

Modified on Thu, 10 Aug 2023 at 11:58 AM

Navigate to:

1. Overview

2. Getting Google AdWords ID

3. Adding Google AdWords ID in Marketing Panel

4. Creating campaigns for real-time campaign spends tracking

5. Adding auto-generated hash to Google campaigns

6. Steps to pull leads in the marketing panel from Google campaigns

1. Overview

Google's marketing platform provides the capability to run ad campaigns for your business growth. Wherein, you run lead generation campaigns, analyze their performance, market your product, set an advertising budget, and spend a certain amount.

Now, let's understand how the marketing panel will assist you when you integrate the Google platform with the marketing panel:

- The marketing panel will capture all leads generated from Google ad campaigns and generate the report.

- You will be able to see real-time spending against an individual campaign.

Creating campaigns for real-time spend tracking: 

  • Adding Adwords account Id in Configuration.
  • Create an online campaign in the marketing panel.
  • Generate a hash key.
  • Add the generated hash key in the respective campaign.

Steps to pull leads in marketing panel, generated from campaigns

  • Adding JS_SDK script in all the inquiry forms.
  • Details were shared by the Anarock team during the integration.

2. Getting Google AdWords ID

The first thing that would be required is the Google AdWords account id. Wondering, where to get it?

Refer to the screenshot below:

3. Adding Google AdWords Account ID In The Configuration

i. Click on Configuration - > Reporting Details

ii. Enter the Google AdWords Account Id and click on Save.

4. Creating Campaigns For Real-time Spend Tracking

- Create an online campaign in the marketing panel.

- Generate hashtag spends key.

- Add the generated hashtag spends key in the relevant campaign.

i. Click on Campaigns -> Create Campaigns

ii. Add all the following details:

- Project Name: Choose from the dropdown

Channel Type: online

- Source: google (make sure you select Google as the source)

- Sub Source: google_search (Sub Source specific to a campaign)

- Start date & End date

- Mode: api

- Spends Toggle: Turn it on

Save changes when you fill in all the required details.

After adding all the details, HashKey will be generated. Copy the HashKey and paste it on the Google campaign as shown in the next section.

5. Adding Auto-generated Hashtag Spends Key For Google

After clicking on ‘Save’, the hash spends key will be generated. Open the campaign & copy the HashKey. Add hashtag spends key in the campaign as shown in the pic below:

When this part is completed, spends will automatically start flowing in the system. 

6. Steps To Pull Leads In The Marketing Panel Generated From The Campaign

If you are responsible to manage all the campaigns, kindly access JS_SDK file and integrate the script in the inquiry forms. Or if an agency is running and managing campaigns, please share SDK link with them and ask to integrate the script.


Link to Access JS-SDK Script

Link to Access JS_SUBMIT_SDK

During the integration, the ANAROCK team will provide the following details:

  • channel_name
  • env
  • key
  • campaign id

This way you will complete the integration with the Google platform and the lead flow will start flowing.


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