Marketing Panel Integration with Google Ads

Google's marketing platform provides the capability to run ad campaigns for your business growth. Wherein, you run lead generation campaigns, analyze their performance, market your product, set an advertising budget, and spend a certain amount.

Now, let's understand how the marketing panel will assist you when you integrate the google platform with the marketing panel:

    1. The marketing panel will capture all leads generated from google ad campaigns and generate the report.

    2. You will be able to see real-time spend against an individual campaign.

Creating campaigns for real-time spend tracking: 

• Adding Adwords account Id in Configuration.
  
• Create an online campaign in the marketing panel.
• Generate a hash key.
• Add the generated hash key in the respective campaign.

Steps to pull leads in marketing panel, generated from campaigns

• Adding JS_SDK script in all the inquiry forms.
• Details shared by the Anarock team during the integration.

The first thing that would be required is the google AdWords account id. Wondering, where to get it?

Refer to the screenshot below:

Add Adwords account Id in the configuration:

Click on Configuration - > Reporting Details

Enter Adwords Account Id and Save:

Creating campaigns for real-time spend tracking:

• Create an online campaign in the marketing panel.
• Generate hashtag spends key.
• Add the generated hashtag spends key in the relevant campaign.

Click on Campaigns -> Create Campaigns

Select the values:

• Channel Type: online
• Source: google (make sure you select google as source)
• Sub Source: google_search (Sub Source specific to a campaign)
• Spend Method: API

Toggle ON the button.

Save Changes  -Save changes when you fill in all the required details.

After clicking on ‘Save’, the hash spends key will be generated. Open the campaign & copy the HashKey. Add hashtag spends key in the campaign as shown in the pic below:

When this part is completed, spends will automatically start flowing in the system. 

Steps to pull leads in marketing panel, generated from campaigns?

If you are responsible to manage all the campaigns, kindly access JS_SDK file and integrate the script in the enquiry forms. Or if an agency is running and managing campaigns, please share SDK link with them and ask to integrate the script.

Following details will be provided by Anarock team during integration time.

• channel_name
• env
• key
• campaign id

This way you will complete the integration with google platform and lead flow will start flowing.

For any support on our products, please reach out to support@anarock.com

For any feedback, please reach out to tech-feedback@anarock.com