To report on campaigns running through Facebook, click on the Facebook option in the left hand side panel.



On the left hand side of the screen, select the properties of your report.


You can choose to download your report by selecting the option on the upper right hand side of the screen.



Here's a description of the columns you can include in your report:


Column
Description
CampaignName of the campaign, as mentioned in the source.
AdSetName of the ad set.
SpendsRevenue spent on the specific ad set.
LeadsNumber of leads generated.
CPLCost associated with each generated lead.
QLeads
Number of qualified leads.
CPQLCost associated with each qualified lead.
QRatePercentage of overall leads qualified.
TBQ
Number of leads yet to be qualified (presently in Claimed and Fresh buckets).
SVDoneNumber of site visits done.
CPSVCost associated with each site visit.
SVRate
BookedNumber of bookings done.
CPBCost associated with each booking.
HotNumber of leads rated as Hot.
WarmNumber of leads rated as Warm.
CurrInterestedNumber of leads presently in the Interested bucket.
SVDone+
FailedNumber of failed leads.
JunkNumber of junked leads.
ClaimedNumber of leads presently in the Claimed bucket.
FreshNumber of leads presently in the Fresh bucket.
FinalNegotiationNumber of leads presently in the Final Negotiation stage.
Video_view
Post
FB_Pixel_Lead
Comment
LeadgenOther
Post_Reaction
Landing_Page_View
Link_Click
Page_Engagement
Post_Engagement