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1. How to access Facebook report?
3. Terminologies- Facebook report
1. How to access Facebook Report?
The Facebook report allows you to check all the metrics related to Facebook. To report on campaigns running through Facebook, click on the Facebook option in the left-hand side panel.
On the left-hand side of the screen, select the properties of your report.
2. Filters- Facebook Report
You can choose to download your report by selecting the option on the upper right-hand side of the screen.
3. Terminologies for Facebook Report
Here's a description of the columns you can include in your report:
| Column | Description |
| Campaign | Name of the campaign, as mentioned in the source. |
| AdSet | Name of the ad set. |
| Spends | Revenue spent on the specific ad set. |
| Leads | Number of leads generated. |
| CPL | The cost associated with each generated lead. |
| QLeads | Number of qualified leads. |
| CPQL | The cost associated with each qualified lead. |
| QRate | Percentage of overall leads qualified. (Qualified leads) / (Total leads - TBQ) |
| TBQ | Number of leads yet to be qualified (presently in Claimed and Fresh buckets). |
| SVDone | Number of site visits done. |
| CPSV | The cost associated with each site visit. |
| SVRate | Percentage of overall qualified leads with site visits. |
| Booked | Number of bookings done. |
| CPB | The cost associated with each booking. |
| Hot | Number of leads rated as Hot. |
| Warm | Number of leads rated as Warm. |
| CurrInterested | Number of leads presently in the Interested bucket. |
| SVDone+ | Number of active site visits. |
| Failed | Number of failed leads. |
| Junk | Number of junked leads. |
| Claimed | Number of leads presently in the Claimed bucket. |
| Fresh | Number of leads presently in the Fresh bucket. |
| FinalNegotiation | Number of leads presently in the Final Negotiation stage. |
| Video_view | Number of people who have viewed your video |
| Post | Number of posts associated with the campaign. |
| FB_Pixel_Lead | Number of leads tracked by Facebook pixel firing on the website. |
| Comment | Number of comments on the campaign. |
| LeadgenOther | Other leadgen events. |
| Post_Reaction | Number of total reactions to the campaign. |
| Landing_Page_View | Number of landing page views. |
| Link_Click | Number of clicks on the tracking link. |
| Page_Engagement | Number of interactions with the page (likes, comments, reactions, shares, & others). |
| Post_Engagement | Number of interactions with the post (likes, comments, reactions, shares, & others). |
| Impressions | Number of times the campaign is viewed. |
Note - Spends data will not be available if you add a 'channel' in the report. Spends only have the following columns - assignment, project, channel_type, source, and sub source.
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