Facebook report

Modified on Fri, 25 Aug 2023 at 01:49 PM

Navigate to:

1. How to access Facebook report?

2. Filters- Facebook report

3. View reports on the Sales Dashboard

4. Terminologies- Facebook report

1. How to access Facebook Report? 

The Facebook report allows you to check all the metrics related to Facebook. To report on campaigns running through Facebook, click on the Facebook option in the left-hand side panel.

On the left-hand side of the screen, select the properties of your report.

2. Filters- Facebook Report

You can choose to download your report by selecting the option on the upper right-hand side of the screen.

3. View Reports On The Sales Dashboard

We have added a ‘View on Dashboard’ button on Facebook Report which will redirect you to the same report on the Sales Dashboard. The report on the Sales Dashboard will give you quick results when compared to the Facebook report on the digital panel. The data on the Sales Dashboard will also be updated quickly for giving you fast insights.

Please note: 

- You will be redirected to the Facebook report on the dashboard with the ‘Last Week’ data as a default selection.

- All the respective projects linked to the assignments selection in the marketing panel will be selected by default.

- No other filters will be selected for the reports on the dashboard apart from the linked assignments.

- We will soon deactivate all the reports from the digital panel.

4. Terminologies for Facebook Report

Here's a description of the columns you can include in your report:

CampaignName of the campaign, as mentioned in the source.
AdSetName of the ad set.
SpendsRevenue spent on the specific ad set.
LeadsNumber of leads generated.
CPLThe cost associated with each generated lead.
Number of qualified leads.
CPQLThe cost associated with each qualified lead.

Percentage of overall leads that were Qualified.

(Qualified Leads/ Total Leads)*100


Total number of to be qualified leads.

Total leads - (Qualified by CC + Qualified by Sales + Failed including Junk)

SVDoneNumber of site visits done.
CPSVThe cost associated with each site visit.
SVRatePercentage of overall qualified leads with site visits.
BookedNumber of bookings done.
CPBThe cost associated with each booking.
HotNumber of leads rated as Hot.
WarmNumber of leads rated as Warm.
CurrInterestedNumber of Qualified leads not in failed/junk/booking status.
SVDone+Number of active site visits.
FailedNumber of failed leads.
JunkNumber of junked leads.
ClaimedNumber of leads presently in the Claimed bucket.
FreshNumber of leads presently in the Fresh bucket.
FinalNegotiationNumber of leads presently in the Final Negotiation stage.
Video_viewNumber of people who have viewed your video
PostNumber of posts associated with the campaign.
FB_Pixel_LeadNumber of leads tracked by Facebook pixel firing on the website.
CommentNumber of comments on the campaign.
LeadgenOtherOther leadgen events.
Post_ReactionNumber of total reactions to the campaign.
Landing_Page_ViewNumber of landing page views.
Link_ClickNumber of clicks on the tracking link.
Page_EngagementNumber of interactions with the page (likes, comments, reactions, shares, & others).
Post_EngagementNumber of interactions with the post (likes, comments, reactions, shares, & others).
ImpressionsNumber of times the campaign is viewed.

Note - Spends data will not be available if you add a 'channel' in the report. Spends only have the following columns - assignment, project, channel_type, source, and sub-source.

For any support on our products, please reach out to support@anarock.com

For any feedback, please reach out to tech-feedback@anarock.com

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article