Facebook report

Modified on Fri, 21 Apr 2023 at 03:09 PM

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1. How to access Facebook Report?

The Facebook report allows you to check all the metrics related to Facebook. To report on campaigns running through Facebook, click on the Facebook option in the left-hand side panel.

On the left-hand side of the screen, select the properties of your report.

2. Filters- Facebook Report

You can choose to download your report by selecting the option on the upper right-hand side of the screen.

3. Terminologies for Facebook Report

Here's a description of the columns you can include in your report:

Column	Description
Campaign	Name of the campaign, as mentioned in the source.
AdSet	Name of the ad set.
Spends	Revenue spent on the specific ad set.
Leads	Number of leads generated.
CPL	The cost associated with each generated lead.
QLeads	Number of qualified leads.
CPQL	The cost associated with each qualified lead.
QRate	Percentage of overall leads qualified. (Qualified leads) / (Total leads - TBQ)
TBQ	Number of leads yet to be qualified (presently in Claimed and Fresh buckets).
SVDone	Number of site visits done.
CPSV	The cost associated with each site visit.
SVRate	Percentage of overall qualified leads with site visits.
Booked	Number of bookings done.
CPB	The cost associated with each booking.
Hot	Number of leads rated as Hot.
Warm	Number of leads rated as Warm.
CurrInterested	Number of Qualified leads not in failed/junk/booking status.
SVDone+	Number of active site visits.
Failed	Number of failed leads.
Junk	Number of junked leads.
Claimed	Number of leads presently in the Claimed bucket.
Fresh	Number of leads presently in the Fresh bucket.
FinalNegotiation	Number of leads presently in the Final Negotiation stage.
Video_view	Number of people who have viewed your video
Post	Number of posts associated with the campaign.
FB_Pixel_Lead	Number of leads tracked by Facebook pixel firing on the website.
Comment	Number of comments on the campaign.
LeadgenOther	Other leadgen events.
Post_Reaction	Number of total reactions to the campaign.
Landing_Page_View	Number of landing page views.
Link_Click	Number of clicks on the tracking link.
Page_Engagement	Number of interactions with the page (likes, comments, reactions, shares, & others).
Post_Engagement	Number of interactions with the post (likes, comments, reactions, shares, & others).
Impressions	Number of times the campaign is viewed.

Note - Spends data will not be available if you add a 'channel' in the report. Spends only have the following columns - assignment, project, channel_type, source, and sub source.

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