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1. How to access Source Wise report?

2. Filters- Source Wise report

3. Terminologies for Source Wise report


1. How to access Source Wise report?

The source-wise report allows you to view metrics segregated based on sources and sub-sources. To check the source-wise report, click on ‘Source Wise’ under the Reports section in the left sidebar of the marketing dashboard.


2. Source Wise Report- Filters

You can configure your report by using options present on the upper left-hand side of the reporting interface.

The option to download the report is available on the upper right-hand side of the viewport.


3. Source Wise Reports- Terminologies


Here's a summary of columns available in the report:

Column

Description

Channel

Name of the channel (defined in mandate setting while creating campaign_id/integration_key)

Channel_typeOnline, offline, CP, referral, and others
ProjectThe project defined in the mandate in mandate setting

Source

Name of the source. E.g: 99acres, magicbricks, Facebook.

Sub-source

Name of the sub-source. E.g. Leadgen (for Facebook), search_ri (for Google).

Spends

Revenue spent for the specific sub source.

Leads

Number of leads.

CPL

The cost associated with each lead.

QLeads

Number of qualified leads.

CPQL

The cost associated with each qualified lead.

QRate

Percentage of overall leads that were Qualified.

(Qualified leads) / (Total leads - TBQ) 

TBQ

Number of leads in the Claimed and Fresh buckets that haven't been Qualified yet.

SVDone

Number of site visits done.

CPSV

The cost associated with each site visit.

SV Rate

Percentage of overall qualified leads with site visits.

Booked

Number of bookings done.

CPB

Cost associated with each booking.

Hot

Number of leads categorized as Hot.

Warm

Number of leads categorized as Warm.

CurrInterested

Number of leads presently in the interested bucket.

SVDone+

Number of active site visits.

Failed

Number of leads in the failed bucket.

Junk

Number of leads junked.

Claimed

Number of leads presently in the Claimed bucket.

Fresh

Number of leads presently in the Fresh bucket.

FinalNegotiation

Number of leads presently in the Final Negotiation stage.


Note - Spends data will not be available if you add a 'channel' in the report. Spends only have the following columns - assignment, project, channel_type, source, and sub source.


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