You will learn about:
1. How to access Source Wise report?
2. Filters- Source Wise report
3. Terminologies for Source Wise report
1. How to access Source Wise report?
The source-wise report allows you to view metrics segregated based on sources and sub-sources. To check the source-wise report, click on ‘Source Wise’ under the Reports section in the left sidebar of the marketing dashboard.
2. Source Wise Report- Filters
You can configure your report by using options present on the upper left-hand side of the reporting interface.
The option to download the report is available on the upper right-hand side of the viewport.
3. Source Wise Reports- Terminologies
Here's a summary of columns available in the report:
Column | Description |
Channel | Name of the channel (defined in mandate setting while creating campaign_id/integration_key) |
| Channel_type | Online, offline, CP, referral, and others
|
| Project | The project defined in the mandate in mandate setting
|
Source | Name of the source. E.g: 99acres, magicbricks, Facebook. |
Sub-source | Name of the sub-source. E.g. Leadgen (for Facebook), search_ri (for Google). |
Spends | Revenue spent for the specific sub source. |
Leads | Number of leads. |
CPL | The cost associated with each lead. |
QLeads | Number of qualified leads. |
CPQL | The cost associated with each qualified lead. |
QRate | Percentage of overall leads that were Qualified. (Qualified leads) / (Total leads - TBQ) |
TBQ | Number of leads in the Claimed and Fresh buckets that haven't been Qualified yet. |
SVDone | Number of site visits done. |
CPSV | The cost associated with each site visit. |
SV Rate | Percentage of overall qualified leads with site visits. |
Booked | Number of bookings done. |
CPB | Cost associated with each booking. |
Hot | Number of leads categorized as Hot. |
Warm | Number of leads categorized as Warm. |
CurrInterested | Number of leads presently in the interested bucket. |
SVDone+ | Number of active site visits. |
Failed | Number of leads in the failed bucket. |
Junk | Number of leads junked. |
Claimed | Number of leads presently in the Claimed bucket. |
Fresh | Number of leads presently in the Fresh bucket. |
FinalNegotiation | Number of leads presently in the Final Negotiation stage. |
Note - Spends data will not be available if you add a 'channel' in the report. Spends only have the following columns - assignment, project, channel_type, source, and sub source.
For any support on our products, please reach out to support@anarock.com
For any feedback, please reach out to tech-feedback@anarock.com
