Source wise report

Modified on Fri, 21 Apr 2023 at 03:08 PM

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4. Terminologies for Source Wise report

1. Source Wise Reports

This article caters to comprehensive source-wise reports pertaining to leads received, spends, qualified leads, analysis like; cost per lead, cost per site visit, and a lot more.

All the online/offline activities and campaigns for lead generation elevate to better lead conversion. Whenever you run ad campaigns targeting multiple sources like - Facebook, Google, and portals like; 99 acres, housing, magicbricks, etc.

To extract the reports and do further analysis, you would need a tool or panel which gives you broader access to reports based on sources tagged along with a campaign.

Source wise section in the Marketing panel serves the same purpose. You will get insights about a campaign's health by looking into the leads received, conversion ratio, cost per lead, cost per site booking, and much more.

In addition, quick filters are available to customize the report as per your need and download the report, if required.

Note: You can apply or remove filters to narrow down or broaden your search criteria.

2. How to access Source Wise report?

The source-wise report allows you to view metrics segregated based on sources and sub-sources. To check the source-wise report, click on ‘Source Wise’ under the Reports section in the left sidebar of the marketing dashboard.

3. Source Wise Report- Filters

You can configure your report by using the options present on the upper left-hand side of the reporting interface.

The option to download the report is available on the upper right-hand side of the viewport.

4. Source Wise Reports- Terminologies

Here's a summary of the columns available in the report:

Column	Description
Channel	Name of the channel (defined in mandate setting while creating campaign_id/integration_key)
Channel_type	Online, offline, CP, referral, and others
Project	The project defined in the mandate in the mandate setting
Source	Name of the source. E.g: 99acres, magicbricks, Facebook.
Sub-source	Name of the sub-source. E.g. Leadgen (for Facebook), search_ri (for Google).
Spends	Revenue spent for the specific sub-source.
Leads	Number of leads.
CPL	The cost associated with each lead.
QLeads	Number of qualified leads.
CPQL	The cost associated with each qualified lead.
QRate	Percentage of overall leads that were Qualified. (Qualified leads) / (Total leads - TBQ)
TBQ	Number of leads in the Claimed and Fresh buckets that haven't been Qualified yet.
SVDone	Number of site visits done.
CPSV	The cost associated with each site visit.
SV Rate	Percentage of overall qualified leads with site visits.
Booked	Number of bookings done.
CPB	Cost associated with each booking.
Hot	Number of leads categorized as Hot.
Warm	Number of leads categorized as Warm.
CurrInterested	Number of Qualified leads not in failed/junk/booking status.
SVDone+	Number of active site visits.
Failed	Number of leads in the failed bucket.
Junk	Number of leads junked.
Claimed	Number of leads presently in the Claimed bucket.
Fresh	Number of leads presently in the Fresh bucket.
FinalNegotiation	Number of leads presently in the Final Negotiation stage.

Note - Spends data will not be available if you add a 'channel' in the report. Spends only have the following columns - assignment, project, channel_type, source, and sub-source.

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