The source-wise report allows you to view metrics segregated based on sources and sub-sources.

You can configure your report by using options present on the upper left hand side of the reporting interface.



The option to download the report is available on the upper right hand side of the viewport.


Here's a summary of columns available in the report:


Column
Description
Channel
Name of the channel. E.g: online, offline.
SourceName of the source. E.g: 99acres, magicbricks, Facebook.
Sub-sourceName of the sub-source. E.g. Leadgen (for Facebook), search_ri (for Google).
SpendsRevenue spent for the specific sub source.
LeadsNumber of leads.
CPLCost associated with each lead.
QleadsNumber of qualified leads.
CPQLCost associated with each qualified lead.
QRatePercentage of overall leads that were Qualified.
TBQNumber of leads in the Claimed and Fresh buckets that haven't been Qualified yet.
SVDoneNumber of site visits done.
CPSVCost associated with each site visit.
SVRate
BookedNumber of bookings done.
CPBCost associated with each booking.
HotNumber of leads categorised as Hot.
WarmNumber of leads categorised as Warm.
CurrInterestedNumber of leads presently in the interested bucket.
SVDone+
FailedNumber of leads in the failed bucket.
JunkNumber of leads junked.
ClaimedNumber of leads presently in the Claimed bucket.
FreshNumber of leads presently in the Fresh bucket.
FinalNegotiationNumber of leads presently in the Final Negotiation stage.