Google report

Modified on Fri, 25 Aug 2023 at 01:49 PM

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3. View reports on the Sales Dashboard

1. How to access Google Report?

To generate a report for campaigns running through Google, select Google from the list of options in the left-hand side panel.

2. Google Report- Filters

You can either generate a default report with a list of all campaigns running through Google or select specific reporting properties from the upper left-hand side of the reporting interface.

To download the report, select the option on the upper right-hand side of the screen.

3. View Report On The Sales Dashboard

We have added a ‘View on Dashboard’ button on Google Report which will redirect you to the same report on the Sales Dashboard. The report on the Sales Dashboard will give you quick results when compared to the Google report on the digital panel. The data on the Sales Dashboard will also be updated quickly for giving you fast insights.

Please note:

- You will be redirected to the Google Wise report on the dashboard with the ‘Last Week’ data as a default selection.

- All the respective projects linked to the assignments selection in the marketing panel will be selected by default.

- No other filters will be selected for the reports on the dashboard apart from the linked assignments.

- We will soon deactivate all the reports from the digital panel.

4. Google Report- Terminologies

Here's a list of available columns and their description:

Column	Description
Campaign	Name of the campaign.
AdGroup	Name of the AdGroup, as in the Google system.
Spends	Revenue spent.
Leads	Number of leads generated.
CPL	Cost associated with each generated lead.
QLeads	Number of qualified leads.
CPQL	Cost associated with each qualified lead.
QRate	Percentage of overall leads that were Qualified. (Qualified Leads/ Total Leads)*100
TBQ	Total number of to be qualified leads. Total leads - (Qualified by CC + Qualified by Sales + Failed including Junk)
SVDone	Number of site visits done.
CPSV	Cost associated with each site visit.
SVRate	Percentage of overall qualified leads with site visits.
Booked	Number of bookings done.
CPB	Cost associated with each booking.
Hot	Number of leads rated as Hot.
Warm	Number of leads rated as Warm.
CurrInterested	Number of Qualified leads not in failed/junk/booking status.
SVDone+	Number of active site visits.
Failed	Number of failed leads.
Junk	Number of junked leads.
Claimed	Number of leads presently in the Claimed bucket.
Fresh	Number of leads presently in the Fresh bucket.
FinalNegotiation	Number of leads presently in the Final Negotiation stage.

Note - Spends data will not be available if you add a 'channel' in the report. Spends only have the following columns - assignment, project, channel_type, source, and sub source.

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