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1. How to access Google report?
3. Terminologies- Google report
1. How to access Google Report?
To generate a report for campaigns running through Google, select Google from the list of options in the left-hand side panel.
2. Google Report- Filters
You can either generate a default report with a list of all campaigns running through Google or select specific reporting properties from the upper left-hand side of the reporting interface.
To download the report, select the option on the upper right-hand side of the screen.
3. Google Report- Terminologies
Here's a list of available columns and their description:
Column | Description |
Campaign | Name of the campaign. |
AdGroup | Name of the AdGroup, as in the Google system. |
Spends | Revenue spent. |
Leads | Number of leads generated. |
CPL | Cost associated with each generated lead. |
QLeads | Number of qualified leads. |
CPQL | Cost associated with each qualified lead. |
QRate | Percentage of overall leads considered Qualified. (Qualified leads) / (Total leads - TBQ) |
TBQ | Number of leads yet to be Qualified (presently in the Fresh and Claimed buckets, or with call centre) |
SVDone | Number of site visits done. |
CPSV | Cost associated with each site visit. |
SVRate | Percentage of overall qualified leads with site visits. |
Booked | Number of bookings done. |
CPB | Cost associated with each booking. |
Hot | Number of leads rated as Hot. |
Warm | Number of leads rated as Warm. |
CurrInterested | Number of Qualified leads not in failed/junk/booking status. |
SVDone+ | Number of active site visits. |
Failed | Number of failed leads. |
Junk | Number of junked leads. |
Claimed | Number of leads presently in the Claimed bucket. |
Fresh | Number of leads presently in the Fresh bucket. |
FinalNegotiation | Number of leads presently in the Final Negotiation stage. |
Note - Spends data will not be available if you add a 'channel' in the report. Spends only have the following columns - assignment, project, channel_type, source, and sub source.
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