To generate a report for campaigns running through Google, select Google from the list of options in the left hand side panel.
You can either generate a default report with a list of all campaigns running through Google or select specific reporting properties from the upper left hand side of the reporting interface.
To download the report, select the option on the upper right hand side of the screen.
Here's a list of available columns and their description:
|Campaign||Name of the campaign.|
|AdGroup||Name of the AdGroup, as in the Google system.|
|Leads||Number of leads generated.|
|CPL||Cost associated with each generated lead.|
|QLeads||Number of qualified leads.|
|CPQL||Cost associated with each qualified lead.|
|QRate||Percentage of overall leads considered Qualified.|
|TBQ||Number of leads yet to be Qualified (presently in the Fresh and Claimed buckets, or with call centre)|
|SVDone||Number of site visits done.|
|CPSV||Cost associated with each site visit.|
|Booked||Number of bookings done.|
|CPB||Cost associated with each booking.|
|Hot||Number of leads rated as Hot.|
|Warm||Number of leads rated as Warm.|
|CurrInterested||Number of leads presently in the Interested bucket.|
|Failed||Number of failed leads.|
|Junk||Number of junked leads.|
|Claimed||Number of leads presently in the Claimed bucket.|
|Fresh||Number of leads presently in the Fresh bucket.|
|FinalNegotiation||Number of leads presently in the Final Negotiation stage.|