You will learn about:
1. How to access Google report?
3. Terminologies- Google report
1. How to access Google Report?
To generate a report for campaigns running through Google, select Google from the list of options in the left-hand side panel.
2. Google Report- Filters
You can either generate a default report with a list of all campaigns running through Google or select specific reporting properties from the upper left-hand side of the reporting interface.
To download the report, select the option on the upper right-hand side of the screen.
3. Google Report- Terminologies
Here's a list of available columns and their description:
| Column | Description |
| Campaign | Name of the campaign. |
| AdGroup | Name of the AdGroup, as in the Google system. |
| Spends | Revenue spent. |
| Leads | Number of leads generated. |
| CPL | Cost associated with each generated lead. |
| QLeads | Number of qualified leads. |
| CPQL | Cost associated with each qualified lead. |
| QRate | Percentage of overall leads considered Qualified. (Qualified leads) / (Total leads - TBQ) |
| TBQ | Number of leads yet to be Qualified (presently in the Fresh and Claimed buckets, or with call centre) |
| SVDone | Number of site visits done. |
| CPSV | Cost associated with each site visit. |
| SVRate | Percentage of overall qualified leads with site visits. |
| Booked | Number of bookings done. |
| CPB | Cost associated with each booking. |
| Hot | Number of leads rated as Hot. |
| Warm | Number of leads rated as Warm. |
| CurrInterested | Number of leads presently in the Interested bucket. |
| SVDone+ | Number of active site visits. |
| Failed | Number of failed leads. |
| Junk | Number of junked leads. |
| Claimed | Number of leads presently in the Claimed bucket. |
| Fresh | Number of leads presently in the Fresh bucket. |
| FinalNegotiation | Number of leads presently in the Final Negotiation stage. |
Note - Spends data will not be available if you add a 'channel' in the report. Spends only have the following columns - assignment, project, channel_type, source, and sub source.
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