Google report

Modified on Fri, 25 Aug 2023 at 01:49 PM

Navigate to:

1. How to access Google Report?

2. Filters- Google report

3. View reports on the Sales Dashboard

4. Terminologies- Google report

1. How to access Google Report?

To generate a report for campaigns running through Google, select Google from the list of options in the left-hand side panel.

2. Google Report- Filters

You can either generate a default report with a list of all campaigns running through Google or select specific reporting properties from the upper left-hand side of the reporting interface.

To download the report, select the option on the upper right-hand side of the screen.

3. View Report On The Sales Dashboard

We have added a ‘View on Dashboard’ button on Google Report which will redirect you to the same report on the Sales Dashboard. The report on the Sales Dashboard will give you quick results when compared to the Google report on the digital panel. The data on the Sales Dashboard will also be updated quickly for giving you fast insights.

Please note: 

- You will be redirected to the Google Wise report on the dashboard with the ‘Last Week’ data as a default selection.

- All the respective projects linked to the assignments selection in the marketing panel will be selected by default.

- No other filters will be selected for the reports on the dashboard apart from the linked assignments.

- We will soon deactivate all the reports from the digital panel.

4. Google Report- Terminologies

Here's a list of available columns and their description:

CampaignName of the campaign.
AdGroupName of the AdGroup, as in the Google system.
SpendsRevenue spent.
LeadsNumber of leads generated.
CPLCost associated with each generated lead.
Number of qualified leads.
CPQLCost associated with each qualified lead.

Percentage of overall leads that were Qualified.

(Qualified Leads/ Total Leads)*100


Total number of to be qualified leads.

Total leads - (Qualified by CC + Qualified by Sales + Failed including Junk)

SVDoneNumber of site visits done.
CPSVCost associated with each site visit.
SVRatePercentage of overall qualified leads with site visits.
BookedNumber of bookings done.
CPBCost associated with each booking.
HotNumber of leads rated as Hot.
WarmNumber of leads rated as Warm.
CurrInterestedNumber of Qualified leads not in failed/junk/booking status.
SVDone+Number of active site visits.
FailedNumber of failed leads.
JunkNumber of junked leads.
ClaimedNumber of leads presently in the Claimed bucket.
FreshNumber of leads presently in the Fresh bucket.
FinalNegotiationNumber of leads presently in the Final Negotiation stage.

Note - Spends data will not be available if you add a 'channel' in the report. Spends only have the following columns - assignment, project, channel_type, source, and sub source.

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