1. How to access Google Report?
To generate a report for campaigns running through Google, select Google from the list of options in the left-hand side panel.
2. Google Report- Filters
You can either generate a default report with a list of all campaigns running through Google or select specific reporting properties from the upper left-hand side of the reporting interface.
To download the report, select the option on the upper right-hand side of the screen.
3. Google Report- Terminologies
Here's a list of available columns and their description:
|Campaign||Name of the campaign.|
|AdGroup||Name of the AdGroup, as in the Google system.|
|Leads||Number of leads generated.|
|CPL||Cost associated with each generated lead.|
|QLeads||Number of qualified leads.|
|CPQL||Cost associated with each qualified lead.|
|QRate||Percentage of overall leads considered Qualified.|
(Qualified leads) / (Total leads - TBQ)
|TBQ||Number of leads yet to be Qualified (presently in the Fresh and Claimed buckets, or with call centre)|
|SVDone||Number of site visits done.|
|CPSV||Cost associated with each site visit.|
|SVRate||Percentage of overall qualified leads with site visits.|
|Booked||Number of bookings done.|
|CPB||Cost associated with each booking.|
|Hot||Number of leads rated as Hot.|
|Warm||Number of leads rated as Warm.|
|CurrInterested||Number of leads presently in the Interested bucket.|
|SVDone+||Number of active site visits.|
|Failed||Number of failed leads.|
|Junk||Number of junked leads.|
|Claimed||Number of leads presently in the Claimed bucket.|
|Fresh||Number of leads presently in the Fresh bucket.|
|FinalNegotiation||Number of leads presently in the Final Negotiation stage.|
Note - Spends data will not be available if you add a 'channel' in the report. Spends only have the following columns - assignment, project, channel_type, source, and sub source.