Marketing Panel Integration with Facebook Ad

Navigate to:

1. Overview

2. Adding FB Business Account ID

3. Creating campaigns & generating API Hashkeys

4. Adding auto-generated API hashkeys on FB campaigns

5. Steps to pull leads in marketing panel from FB campaigns

6. Important terminologies

7. Steps to create campaign ID

8. Steps to access the lead panel

1. Overview

Facebook platform is extensively used by any industry to market their product, and target potential customers, it assists to analyze campaigns expenditure and conversion ratio. Furthermore, helps to reach a broad audience and lands you more leads.

Since it's a prolific platform for all business operations. Any firm will have the plan to spend a certain amount on Facebook advertisements and expect a large lead generation.

Now, let's understand How to integrate Anarock's Marketing Panel with the Facebook platform?

Once, the integration will be completed, the Marketing panel will give a dedicated report on leads generated and real-time spend against all the active campaigns.

In this section, we will cover:

- Creating campaigns for real-time Spends Tracking: 

• Adding Facebook Business Account id in the panel.
• Creating an online campaign in the marketing panel.
• Generating Hash key.
• Appending generated hash key in the campaign running on the Facebook platform.

- To pull leads in marketing panel generated from campaigns:

• Adding Leadgen form.
• Creating "manual id" used in Leadgen form.
• Creating a Sub source from the lead panel.

2. Adding Facebook Business Account ID

i. Login to the digital panel & select the assignment.

ii. Click 'Configuration' under the 'Assignments' on the left sidebar. Tap on the 'Account Details'.

iii. Enter the Facebook Business Account ID in the pop-up and click on the Save.

3. Creating Campaigns & Generating API Key

i. Go to Campaigns under Assignments & then click on Create Campaign.

 ii. Add all the following details: 

- Project Name: Choose from the dropdown

- Channel: Online

- Source: Facebook

- Sub Source: leadgen_ri_reana (Sub Source associated with the campaign). If the sub source is missing, then you can add the new sub source by clicking on the 'Add' option.

- Start date & End date

- Mode: api

- Spends Toggle: Turn it on

After adding all the details, HashKey will be generated. Copy the HashKey and paste it on the Facebook campaign as shown in the next section.

4. Adding Auto-generated Hashtag Spends Key For Facebook

For spends integration to be completed correctly, this hashtag spends key will need to be added after the name of the corresponding Facebook campaign on FB Business Manager.

Post completion of all these steps, spends will automatically start flowing in the marketing panel.

5. Steps To Pull Leads In The Marketing Panel Generated From The Campaign

Adding Facebook Leadgen Form.

i. To add a Leadgen Form, select Leadgen from the left navigation and click on Add FB Page.

ii. Click on the 'Add FB Lead Form' button.

iii. You will see a dialog box. Select the 'Project Name' & 'Project Form' from the dropdown.

iv. Mark all the fields of the Facebook forms from the dropdown accordingly.

6. Important Terminologies   

• Page Name: The name of your Facebook business page.
• Form Name: The form created by you on the Facebook business page.
• Campaign ID: The "manual id" can be created from mandate settings under the Campaigns section.
• Sub Source: The Sub source associated with a campaign.

7. How To Create Campaign ID?

For Example: facebook-campaign-d6

Go to mandate settings in dashboard -> project -> campaigns -> type the name of an integration key (refer to the screenshot below).

Read More: Steps to create campaigns on the Mandate Settings

8. How To Access Lead Panel?

Click on "PORTALS" and you will be redirected to the lead panel. Create Sub source/source, whenever required.

Click on CAMPAIGNS from the left navigation.

For any support on our products, please reach out to [email protected]

For any feedback, please reach out to [email protected]