You will get a quick snapshot of different elements:
1. Channel group-wise lead conversion,
2. Fresh/WIP Leads,
3. Lead Activity for the day,
4. Lead conversion channel-wise,
5. Leads received breakdown,
6. Agent Performance.
Channel group-wise lead conversion
|Leads coming from social media marketing like google, facebook ads, |
housing.com, magicbricks, etc... or project website.
|Leads coming from virtual numbers on hoardings, sms, etc...|
|Customers coming directly on the project site for a visit.|
|Leads attributed to channel partners.|
|When an agent or internal user adds a lead in the system.|
|Lead has at-least one inquiry or event with referral details.|
How conversion percentages are calculated?
Let us suppose -
One mandate received 150 Digital Leads Out of 150 -> 50 Leads came for the site visit at least once
Out of 50 (site visit leads number) -> 20 leads purchase at-least one property unit.
Lead to Site Visit conversion % = Leads came for Site Visit / Total Digital Leads received
(50 / 150)*100 = 33.33 %
Visit to Bookings Done % = Booking done leads / Leads came for site visit
(20 / 50)*100 = 40 %
How Failed and Junk percentages are Calculated?
Let us suppose -
You received 200 Offline Leads Out of 200 -> 120 were marked Failed.
Out of 200 -> 30 were marked Junk.
Lead Failed % = Number of Leads Marked Failed / Total number of Offline Leads
(120 / 200)*100 = 60 %
Lead Junk % = Number of Leads Marked Junk / Total number of Offline Leads
(30 / 200)*100 = 15 %
Let's discuss about Fresh/WIP Leads, Lead Activity & Leads Received breakdown.
2. Fresh/WIP Leads
Fresh - Number of leads not yet claimed by any agent.
WIP Leads - Work In Progress leads are those leads where an agent is working on it to try and get the customer to visit the site or purchase the property unit.
WIP = Sum of -> Claimed + Interested + Meeting Done + Visit Done + Final Negotiation.
|Ignored leads - WIP Leads are considered ignored when: they don't have a future event or no action has taken on it in the past 24 hours (status changes or events aren't marked done).|
3. Lead Activity
These numbers show the events planned, done,
or missed for a quick overview.
Query: What does 157/1.1k Followups Done mean?
157 -> are the FollowUps Done till the time
and 1100+ are the sum of FollowUps Planned, Done, and Missed for the day till time.
|Note - Revisit -> Lead who has already visited the site once will come in Revisit next time.|
4. Leads Today
Offline - Number of Offline leads received from virtual numbers campaigns.
|Patch-out Given - Leads that are patched out by the call center agents to the sales manager.|
Direct Walk-ins - Customers visiting the project site directly.
Note - Click on Today to choose a different date range.
5. Agent Performance
1. This section gives you the quick brief of the agent's current Work-In-Progress leads, Bookings Done
by the agent, site visits done and the leads to junk bucket percentage.
2. Search agent option is given to check for an individual agent's WIP leads, Bookings Done etc...
Note - Reports Numbers are clickable, you can see the list of Leads by clicking on
Agent Performance - Leads on/off & Agent's App Status
1. Team Leads can turn the lead flow on/off for the agent.
Note - super user & assignment_runner can also turn off/on lead's flow for the agent.
Note - If the lead flow is off, the agent will not receive any new leads directly, unless switched it
2. Check the agent's app status to see if the agent is working or not.
Note - If the agent's app status is OFF then it implies that the agent has kept the status OFF
from the sales app.
Note - Click on the More agent-wise reports to get the detailed agent-breakdown reports.
Agent Performance - inactive/active agents
Toggle right/left to check for inactive/active agents.
Note - Inactive will only show if an agent kept the status OFF from the Sales app.
Important Points -